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Bet9ja is an online bookmaker company that delivers betting on main sporting events running in Nigeria. Functioning under KC Gaming Networks Limited and operated by a series of shareholders of multiple nationalities, the website is authorized by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the sole Nigerian website in the top 500 most-visited websites worldwide as of April 2020, according to a recent listing by IABC Africa. Bet9ja was created by Ayo Ojuroye and Kunle Soname who are its Chief Executive Officer and chairperson respectively. In 2022, The company became the official sponsor/partner of the Nigeria Professional Football League. Bet9ja was the headline sponsor of the 2019 edition of Big Brother Naija.